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Wondering How to Promote My Business With Social Media?

How to Promote My Business with Social Media

Wondering how to promote my business with social media? If that’s you, you’ve landed on this page and it’s not by accident. When I first got started with online marketing, social media was the main platform to market my business online. Is it the same for you as well? Or have you experienced that in the past?

Of course other business owners always preached to me how important social media was and is to be used. They would always tell me, if you’re missing out on social media, you’re missing out on an entire group of potential buyers. As I came to find out, it’s true, but how true?

If that’s something you’re interested in, I’ll explain what I mean in another post.

At this moment, what I want to do for you is provide social media promotion ideas you can use and potentially get results with. Once you utilize these ideas, you’ll definitely have a better understanding of what it takes to promote your business using social media. So let’s get to it!

How to Promote My Business with Social Media (Guide)

Here are some how to promote a product on social media examples or steps you should follow if you want a better return on your social marketing efforts.

Now, I’m not going to guarantee you any results.

But I will say following these steps will put you in a greater position to earn more commissions in your business.

So let’s start with one of the most important steps.

STEP 1 – Choose A Platform

How to Promote My Business with Social Media

When it comes to social media marketing, there’s one important step you must establish. Before proceeding with your marketing efforts, you must establish which social platform you plan to use primarily. Sure some say using all social sites work, right? Well, they’re definitely wrong. 

Using every social platform can actually hurt your marketing efforts. How, you ask? It’s actually pretty simple. Your Target Market isn’t necessarily on every social platform. So by promoting on every network, you may be spreading yourself way too thin. 

Meaning, instead of focusing on one site that could produce the best results for you, you’re spending time on many others, not sure what to do or how much time to spend on each one. Which is why I say, once you know your target market, this issue can easily be solved.

STEP 2 – Identify Your Target Market

Next, once you’ve chosen the social platform you want to spend most of your time on, it’s time to key in on who your potential buyers are. Heads up, this step may take time. Your objective is to identify people who have a need for what you’re selling. 

So don’t spend time finding and talking to the masses, do this instead. 

Spend time talking to a massive amount of those you consider and view as your ideal customers. It will make your marketing and selling efforts a lot easier to achieve results. Once you identify them, move on to the next step.

STEP 3 – Find, Engage & Connect

Ok, so we know who our Target Market is, now it’s time to find targeted prospects, engage and connect with them. One of the best tools you can use is actually called Tagboard. It allows you to both find and connect with targeted prospects through their social media posts in real time. 

No matter what site they post on, Tagboard will allow you to see and even visit their posts as they share it. Once you engage or discover their posts, there’s no better way to connect with others than through using messenger. Check out their posts, visit their profile and send them a message.

STEP 4 – Discover A Need Through Chat/Messenger

As you begin chatting with a potential buyer, ask about their situation and how it’s going. But when you ask, keep in mind you have an offer that can be the solution. Now you may be wondering, what if they’re not interested in what I’m selling?

Well, that’s when I remind you, if they weren’t interested, you wouldn’t be targeting them. That’s why Target Marketing is so effective. Not everyone will be honest about their situation or results, but some will. If they truly need help, they’ll say it. At that point, it’s up to you to present your offer as a solution to their problem.

STEP 5 – Invite & Follow Up

Once you connect with your targeted prospects and find a need they have, invite them to check out your offer. Tell them that you have a solution that can help with what they’re struggling with and you can help them overcome their obstacle. Now, just because you share your solution with them doesn’t mean they’re going to sign up right away.

It’s important to follow up with your prospects after you’ve invited them to check out your offer. Now, you can either do it manually, or utilize email marketing software to get the job done. I honestly recommend the latter. 

It can be hard to follow up individually with every single potential client. So when using email marketing software, you’re going to need something called an autoresponder. You can find it and learn more about it on our tools and resources page.

STEP 6 – Close the Sale

Ok, so you’ve decided to use your autoresponder to follow up with automated email sequences. But, they still haven’t decided to take action and join you. This is when you’re going to need selling and closing skills. Most people are afraid to sell, let alone close a sale.

So look, I understand you may not be comfortable actually closing. I just want to share with you, if people aren’t actually able to earn commissions in their business, it’s because they’re too afraid to just ask for the sale. Once you learn this skill of closing, you’ll be amazed at how help and beneficial it can actually be for both you and the buyer.

Keep in mind, if your product is actually good and can solve their issue, why not share it?

It’s truly a win-win situation.

Want More Help With Your Social Media Marketing Efforts?

Still wondering how to promote my business with social media? Here are a couple of lessons that may help you with your social marketing efforts.

Recommended Social Media Training’s:

What Does Social Engagement Mean for Your Business?

Using Facebook The Right Way

Pinterest and The Visual Social Hemisphere

Incorporating A Sound Tweeting Campaign

How to Make Money in Affiliate Marketing Without A Website

If you’re looking for even more guidance, request to join our private group!

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About the Author

Rod Singleton

Creator & Founder of Online Business Help | Freedompreneur who Loves FAMILY, basketball, traveling and living life on my own terms! Visit onlinebusinesshelp.org to learn more.


  1. Hi Rod, thanks for sharing these tips and tricks on how to promote my business with social media. There are many “experts” out there now and everyone seems to be into social media platforms and offering their help. But I am literally into promoting myself as I don’t want to depend on other people. Thanks for the lesson, I definitely got some clarity on social media marketing. 

    1. You’re welcome Sunny! And you’re right on the money. As long as you’re using the right principles in your online marketing efforts, you’re headed in the right direction. Glad you got some clarity. Definitely looking forward to celebrating your success!

  2. Social media is a huge part of the Internet these days. I know that there are so many opportunities because they concentrate so much people daily. And being able to already find them gathered there is a bonus. I will start putting in practice your suggestion about learning to encage with future clients.

    1. Awesome Ann! Glad to hear you’re going to start putting it into action.

      Which social platform do you spend the most time on?

      I like YT and FB..

  3. I’m pretty new to marketing and have only just started my business so this is really helpful. I found out the hard way that trying to do many social media platforms to promote my blog and gain readers was just too much. I have found the most natural engagement through Twitter and Facebook so I’ll be focusing on those! I wish I came across your article sooner instead of trial and error lol. Thanks for all the tips. I feel like I can take this a step further.

    1. Happy to hear you find this really helpful Nicole. Like you, I also found out the hard way.

      But I’m glad to hear you’ve found the platforms you’re going to focus on.

      Also, trial and error isn’t always a bad thing. It led you hear to find this solution right? lol

      Wishing you the best and please, do take it a step further and help others do the same.

      That’s exactly what this content was meant for. 

      I’m rooting for you:)

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